Evidence coverage
the /100 — and the exact signals behind each category30/100
★★★★★
Sparse evidence coverage
Offer clarity8/20
Pricing tiers
Action path11/20
Free trial / freemiumDemo / docs entry
Trust & proof6/20
Trusted-by logo wall
Friction reduction4/15
Free trial / freemium
Value reinforcement0/15
no signals detected
Risk reversal & urgency0/10
no signals detected
Evidence Coverage Score: deterministic points across a fixed 6-category conversion rubric (Offer 20 · Action 20 · Trust 20 · Friction 15 · Value 15 · Risk/Urgency 10 = 100), each capped so no single area dominates. Every point traces to an on-page evidence string. It measures coverage, not quality — no opinions, no predictions.
Palette
every color by on-page usage · the roles doing their jobfull palette ordered by on-page usage %
primary#212126
accent#212126
bg#f7f7f8
surface#ffffff
text#131316
accent
Body copy in their text role, on a surface card.
the roles, doing their job
Typography
their type system, rendered liveThe quick brown fox64px
Jumps over the lazy dog32px
A subheading in their voice18px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Shape
the corner-radius scale, drawn3px
4px
6px
8px
12px
16px
Offer & pricing
rebuilt from extracted facts — nothing inventedRECONSTRUCTION — rebuilt from extracted facts
$0.02
$75$10$20
One-timeSubscribe
source: step 2 · Pricing — every value extracted, nothing invented
The funnel
3 steps walked
1Homepage / Lander
Clerk | Authentication and User Management
subscription5 components
“Products”“Docs”“Changelog”
2Pricing
Pricing — Free Up to 50K Users | Plans from $0/mo
1 proof pointsubscription8 components
“Products”“Docs”“Changelog”
3Startups
Clerk for Startups
3 components
“Products”“Docs”“Changelog”
Tactics detected
applicable conversion tactics — click any for its evidence string·Proof at every step
·Countdown / urgency timer
·Anchor / strikethrough pricing
·Us-vs-them comparison
·On-page review wall
·Money-back guarantee
·FAQ / objection handling
·Proof above the fold
✓Free trial / freemium2×
home: free trial / no credit card p2: free trial / no credit card
✓Trusted-by logo wall2×
home: trusted-by / logo cloud p2: trusted-by / logo cloud
·Usage / adoption proof
✓Pricing tiers2×
home: pricing tiers p2: pricing tiers
✓Demo / docs entry3×
home: demo / docs p2: demo / docs p3: demo / docs
Proof & trust language
the social-proof strings, harvestedover {N} members — over 10,000 members (1)
Build brief — copy for your agent
the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts# Agent Brief — build in the style of clerk.com
> Machine-extracted from a live funnel teardown (2026-07-08). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Pricing → Startups
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f7f7f8` | 36.9% | background |
| `#131316` | 30.5% | support |
| `#ffffff` | 20.6% | background |
| `#0a0a0b` | 7.1% | support |
| `#212126` | 3.3% | support |
| `#f8f8f8` | 0.6% | background |
| `#2f3037` | 0.3% | support |
| `#25252a` | 0.2% | support |
Curated roles: `primary=#212126` · `accent=#212126` · `bg=#f7f7f8` · `surface=#ffffff` · `text=#131316`
## Type
- Display: `geistNumbers`
- Body: `geistNumbers`
- Size scale (px): 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 32, 64
- Radius (px): 3, 4, 6, 8, 12, 16
## Patterns detected (fact-based) — 4/13
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: free trial / no credit card; p2: free trial / no credit card)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted-by / logo cloud; p2: trusted-by / logo cloud)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(home: pricing tiers; p2: pricing tiers)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: demo / docs; p2: demo / docs; p3: demo / docs)_
## Proof language (harvested strings → templates)
- `over {N} members` — e.g. "over 10,000 members"
## Funnel facts
- Depth reached: 3 steps
- Proof points: 1 across 1 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: no · Countdown: no · Subscription: yes
- Price continuity lander→checkout: not detected
## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.