Evidence coverage
the /100 — and the exact signals behind each category20/100
★★★★★
Sparse evidence coverage
Offer clarity8/20
Pricing tiers
Action path12/20
Proof above the foldDemo / docs entry
Trust & proof0/20
no signals detected
Friction reduction0/15
no signals detected
Value reinforcement0/15
no signals detected
Risk reversal & urgency0/10
no signals detected
Evidence Coverage Score: deterministic points across a fixed 6-category conversion rubric (Offer 20 · Action 20 · Trust 20 · Friction 15 · Value 15 · Risk/Urgency 10 = 100), each capped so no single area dominates. Every point traces to an on-page evidence string. It measures coverage, not quality — no opinions, no predictions.
Palette
every color by on-page usage · the roles doing their jobfull palette ordered by on-page usage %
primary#0b0f19
accent#0b0f19
bg#ffffff
surface#ffffff
text#000000
accent
Body copy in their text role, on a surface card.
the roles, doing their job
Typography
their type system, rendered liveThe quick brown fox48px
Jumps over the lazy dog30px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Shape
the corner-radius scale, drawn4px
6px
8px
12px
14px
26px
Offer & pricing
rebuilt from extracted facts — nothing inventedRECONSTRUCTION — rebuilt from extracted facts
$9
$20$50$23
source: step 2 · Pricing — every value extracted, nothing invented
The funnel
2 steps walked
1Homepage / Lander
Hugging Face – The AI community building the future.
3 components
“System theme”
2Pricing
Pricing - Hugging Face
2 components
“System theme”
Tactics detected
applicable conversion tactics — click any for its evidence string·Proof at every step
·Countdown / urgency timer
·Anchor / strikethrough pricing
·Us-vs-them comparison
·On-page review wall
·Money-back guarantee
·FAQ / objection handling
✓Proof above the fold
p2: proof in first viewport
·Free trial / freemium
·Trusted-by logo wall
·Usage / adoption proof
✓Pricing tiers2×
home: pricing tiers p2: pricing tiers
✓Demo / docs entry2×
home: demo / docs p2: demo / docs
Build brief — copy for your agent
the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts# Agent Brief — build in the style of huggingface.co > Machine-extracted from a live funnel teardown (2026-07-08). 100% facts — measured > tokens, detected patterns, harvested proof strings. No LLM interpretation. > Tokens: `tokens.json` / `tailwind.css`. **Category (label):** — **Funnel:** Homepage / Lander → Pricing ## Palette (area-weighted from live CSS) | Hex | Usage | Likely role | |-----|------:|-------------| | `#ffffff` | 81.3% | background | | `#0b0f19` | 18.1% | support | | `#000000` | 0.6% | support | Curated roles: `primary=#0b0f19` · `accent=#0b0f19` · `bg=#ffffff` · `surface=#ffffff` · `text=#000000` ## Type - Display: `Source Sans Pro` - Body: `Source Sans Pro` - Size scale (px): 10, 12, 13, 14, 15, 16, 18, 20, 24, 30, 48 - Radius (px): 4, 6, 8, 12, 14, 26 ## Patterns detected (fact-based) — 3/13 - **Proof above the fold** — Social proof rendered within the first viewport on at least one step. _(p2: proof in first viewport)_ - **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(home: pricing tiers; p2: pricing tiers)_ - **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: demo / docs; p2: demo / docs)_ ## Proof language (harvested strings → templates) - _(none extracted)_ ## Funnel facts - Depth reached: 2 steps - Proof points: 0 across 0 steps - Free-gift line items (max on a step): 0 - Discount/anchor pricing: no · Countdown: no · Subscription: no - Price continuity lander→checkout: not detected ## To replicate Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.