Evidence coverage
the /100 — and the exact signals behind each category40/100
★★★★★
Thin evidence coverage
Offer clarity8/20
Pricing tiers
Action path11/20
Free trial / freemiumDemo / docs entry
Trust & proof6/20
Trusted-by logo wall
Friction reduction10/15
FAQ / objection handlingFree trial / freemium
Value reinforcement7/15
Us-vs-them comparison
Risk reversal & urgency0/10
no signals detected
Evidence Coverage Score: deterministic points across a fixed 6-category conversion rubric (Offer 20 · Action 20 · Trust 20 · Friction 15 · Value 15 · Risk/Urgency 10 = 100), each capped so no single area dominates. Every point traces to an on-page evidence string. It measures coverage, not quality — no opinions, no predictions.
Palette
every color by on-page usage · the roles doing their jobfull palette ordered by on-page usage %
primary#f2faff
accent#f2faff
bg#f2faff
surface#e5f4ff
text#030710
accent
Body copy in their text role, on a surface card.
the roles, doing their job
Typography
their type system, rendered liveThe quick brown fox80px
Jumps over the lazy dog64px
A subheading in their voice56px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Shape
the corner-radius scale, drawn6px
8px
16px
17px
32px
50px
Offer & pricing
rebuilt from extracted facts — nothing inventedRECONSTRUCTION — rebuilt from extracted facts
$0
$39$0.00$0.05
One-timeSubscribe
source: step 2 · Pricing — every value extracted, nothing invented
The funnel
2 steps walked
1Homepage / Lander
LangChain: Observe, Evaluate, and Deploy Reliable AI Agents
subscription4 components
“Try LangSmith Get a demo”“Try LangSmith”“Get a demo”
2Pricing
LangSmith Plans and Pricing
subscription5 components
“Try LangSmith Get a demo”“Try LangSmith”“Get a demo”
Tactics detected
applicable conversion tactics — click any for its evidence string·Proof at every step
·Countdown / urgency timer
·Anchor / strikethrough pricing
✓Us-vs-them comparison
home: comparison table
·On-page review wall
·Money-back guarantee
✓FAQ / objection handling
p2: FAQ/accordion
·Proof above the fold
✓Free trial / freemium
p2: free trial / no credit card
✓Trusted-by logo wall
home: trusted-by / logo cloud
·Usage / adoption proof
✓Pricing tiers
p2: pricing tiers
✓Demo / docs entry2×
home: demo / docs p2: demo / docs
Build brief — copy for your agent
the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts# Agent Brief — build in the style of langchain.com > Machine-extracted from a live funnel teardown (2026-07-08). 100% facts — measured > tokens, detected patterns, harvested proof strings. No LLM interpretation. > Tokens: `tokens.json` / `tailwind.css`. **Category (label):** — **Funnel:** Homepage / Lander → Pricing ## Palette (area-weighted from live CSS) | Hex | Usage | Likely role | |-----|------:|-------------| | `#f2faff` | 64.5% | background | | `#030710` | 20.5% | support | | `#000000` | 14.1% | support | | `#006ddd` | 0.5% | accent/brand | | `#e5f4ff` | 0.5% | background | | `#ffffff` | 0.1% | background | | `#19222b` | 0.1% | support | | `#7fc8ff` | 0% | accent/brand | Curated roles: `primary=#f2faff` · `accent=#f2faff` · `bg=#f2faff` · `surface=#e5f4ff` · `text=#030710` ## Type - Display: `Twklausanne` - Body: `Twklausanne` - Size scale (px): 14, 16, 18, 22, 24, 32, 48, 56, 64, 80 - Radius (px): 6, 8, 16, 17, 32, 50 ## Patterns detected (fact-based) — 6/13 - **Us-vs-them comparison** — A comparison table framing the brand against alternatives. _(home: comparison table)_ - **FAQ / objection handling** — An accordion / FAQ block answering objections. _(p2: FAQ/accordion)_ - **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(p2: free trial / no credit card)_ - **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted-by / logo cloud)_ - **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(p2: pricing tiers)_ - **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: demo / docs; p2: demo / docs)_ ## Proof language (harvested strings → templates) - _(none extracted)_ ## Funnel facts - Depth reached: 2 steps - Proof points: 0 across 0 steps - Free-gift line items (max on a step): 0 - Discount/anchor pricing: no · Countdown: no · Subscription: yes - Price continuity lander→checkout: not detected ## To replicate Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.