Evidence coverage
the /100 — and the exact signals behind each category50/100
★★★★★
Thin evidence coverage
Offer clarity14/20
Pricing tiersAnchor / strikethrough pricing
Action path18/20
Proof above the foldFree trial / freemiumDemo / docs entry
Trust & proof5/20
Usage / adoption proof
Friction reduction10/15
FAQ / objection handlingFree trial / freemium
Value reinforcement3/15
Usage / adoption proof
Risk reversal & urgency0/10
no signals detected
Evidence Coverage Score: deterministic points across a fixed 6-category conversion rubric (Offer 20 · Action 20 · Trust 20 · Friction 15 · Value 15 · Risk/Urgency 10 = 100), each capped so no single area dominates. Every point traces to an on-page evidence string. It measures coverage, not quality — no opinions, no predictions.
Palette
every color by on-page usage · the roles doing their jobfull palette ordered by on-page usage %
primary#f7f4ed
accent#f7f4ed
bg#fcfbf8
surface#f7f4ed
text#030303
accent
Body copy in their text role, on a surface card.
the roles, doing their job
Typography
their type system, rendered liveThe quick brown fox60px
Jumps over the lazy dog48px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Shape
the corner-radius scale, drawn8px
12px
16px
24px
28px
Offer & pricing
rebuilt from extracted facts — nothing inventedRECONSTRUCTION — rebuilt from extracted facts
$050% off
$25$50
One-timeSubscribe
source: step 2 · Pricing — every value extracted, nothing invented
The funnel
3 steps walked
1Homepage / Lander
AI App Builder | Vibe Code Apps & Websites with AI, Fast
3 components
“Solutions”“Resources”“Log in”
2Pricing
Lovable Pricing
1 proof point50% off% offsubscription7 components
“Solutions”“Resources”“Log in”
3Reviews
Lovable Reviews: What Customers Are Saying | Lovable
1 components
“Solutions”“Resources”“Log in”
Tactics detected
applicable conversion tactics — click any for its evidence string·Proof at every step
·Countdown / urgency timer
✓Anchor / strikethrough pricing
p2: 50% off
·Us-vs-them comparison
·On-page review wall
·Money-back guarantee
✓FAQ / objection handling
p2: FAQ/accordion
✓Proof above the fold
p3: proof in first viewport
✓Free trial / freemium
p2: free trial / no credit card
·Trusted-by logo wall
✓Usage / adoption proof
home: usage/adoption count
✓Pricing tiers2×
home: pricing tiers p2: pricing tiers
✓Demo / docs entry
p2: demo / docs
Proof & trust language
the social-proof strings, harvested{N}% off — 50% off (1)
Build brief — copy for your agent
the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts# Agent Brief — build in the style of lovable.dev
> Machine-extracted from a live funnel teardown (2026-07-08). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Pricing → Reviews
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#fcfbf8` | 63% | background |
| `#f7f4ed` | 37% | background |
Curated roles: `primary=#f7f4ed` · `accent=#f7f4ed` · `bg=#fcfbf8` · `surface=#f7f4ed` · `text=#030303`
## Type
- Display: `Camera Plain Variable`
- Body: `Camera Plain Variable`
- Size scale (px): 14, 15, 16, 18, 20, 36, 48, 60
- Radius (px): 8, 12, 16, 24, 28
## Patterns detected (fact-based) — 7/13
- **Anchor / strikethrough pricing** — A struck-through original price or an "X% off" claim. _(p2: 50% off)_
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(p2: FAQ/accordion)_
- **Proof above the fold** — Social proof rendered within the first viewport on at least one step. _(p3: proof in first viewport)_
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(p2: free trial / no credit card)_
- **Usage / adoption proof** — A count of developers / teams / companies / stars using the product. _(home: usage/adoption count)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(home: pricing tiers; p2: pricing tiers)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(p2: demo / docs)_
## Proof language (harvested strings → templates)
- `{N}% off` — e.g. "50% off"
## Funnel facts
- Depth reached: 3 steps
- Proof points: 1 across 1 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes
- Price continuity lander→checkout: not detected
## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.