Evidence coverage
the /100 — and the exact signals behind each category40/100
★★★★★
Thin evidence coverage
Offer clarity8/20
Pricing tiers
Action path5/20
Demo / docs entry
Trust & proof11/20
Trusted-by logo wallUsage / adoption proof
Friction reduction6/15
FAQ / objection handling
Value reinforcement10/15
Us-vs-them comparisonUsage / adoption proof
Risk reversal & urgency0/10
no signals detected
Evidence Coverage Score: deterministic points across a fixed 6-category conversion rubric (Offer 20 · Action 20 · Trust 20 · Friction 15 · Value 15 · Risk/Urgency 10 = 100), each capped so no single area dominates. Every point traces to an on-page evidence string. It measures coverage, not quality — no opinions, no predictions.
Palette
every color by on-page usage · the roles doing their jobfull palette ordered by on-page usage %
primary#def0dd
accent#def0dd
bg#def0dd
surface#def0dd
text#ddffdc
accent
Body copy in their text role, on a surface card.
the roles, doing their job
Typography
their type system, rendered liveThe quick brown fox54px
Jumps over the lazy dog42px
A subheading in their voice40px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Shape
the corner-radius scale, drawn4px
8px
11px
12px
19px
25px
Offer & pricing
rebuilt from extracted facts — nothing inventedRECONSTRUCTION — rebuilt from extracted facts
$0.00
$0.09$0$30
source: step 2 · Pricing — every value extracted, nothing invented
The funnel
3 steps walked
1Homepage / Lander
Modal: High-performance AI infrastructure
4 components
“Contact Us”“Any GPU, any time”“Globally distributed across clouds”
2Pricing
Plan Pricing | Modal
5 components
“Contact Us”“Per hour Per second Per hour Per second”“Get in touch”
3Signup
Sign up | Modal
no tactics detected on this step
Tactics detected
applicable conversion tactics — click any for its evidence string·Proof at every step
·Countdown / urgency timer
·Anchor / strikethrough pricing
✓Us-vs-them comparison
p2: comparison table
·On-page review wall
·Money-back guarantee
✓FAQ / objection handling
p2: FAQ/accordion
·Proof above the fold
·Free trial / freemium
✓Trusted-by logo wall
home: trusted-by / logo cloud
✓Usage / adoption proof
home: usage/adoption count
✓Pricing tiers2×
home: pricing tiers p2: pricing tiers
✓Demo / docs entry2×
home: demo / docs p2: demo / docs
Build brief — copy for your agent
the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts# Agent Brief — build in the style of modal.com > Machine-extracted from a live funnel teardown (2026-07-08). 100% facts — measured > tokens, detected patterns, harvested proof strings. No LLM interpretation. > Tokens: `tokens.json` / `tailwind.css`. **Category (label):** — **Funnel:** Homepage / Lander → Pricing → Signup ## Palette (area-weighted from live CSS) | Hex | Usage | Likely role | |-----|------:|-------------| | `#000000` | 50% | support | | `#def0dd` | 32.1% | background | | `#181818` | 16.6% | support | | `#212525` | 0.8% | support | | `#7fee64` | 0.3% | accent/brand | | `#91c8ef` | 0.1% | support | | `#07b976` | 0% | accent/brand | | `#ff8de6` | 0% | accent/brand | Curated roles: `primary=#def0dd` · `accent=#def0dd` · `bg=#def0dd` · `surface=#def0dd` · `text=#ddffdc` ## Type - Display: `Goga` - Body: `Inter Variable` - Size scale (px): 12, 14, 16, 20, 21, 24, 28, 30, 36, 40, 42, 54 - Radius (px): 4, 8, 11, 12, 19, 25 ## Patterns detected (fact-based) — 6/13 - **Us-vs-them comparison** — A comparison table framing the brand against alternatives. _(p2: comparison table)_ - **FAQ / objection handling** — An accordion / FAQ block answering objections. _(p2: FAQ/accordion)_ - **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted-by / logo cloud)_ - **Usage / adoption proof** — A count of developers / teams / companies / stars using the product. _(home: usage/adoption count)_ - **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(home: pricing tiers; p2: pricing tiers)_ - **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: demo / docs; p2: demo / docs)_ ## Proof language (harvested strings → templates) - _(none extracted)_ ## Funnel facts - Depth reached: 3 steps - Proof points: 0 across 0 steps - Free-gift line items (max on a step): 0 - Discount/anchor pricing: no · Countdown: no · Subscription: no - Price continuity lander→checkout: not detected ## To replicate Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.