UXXRAY · facts, not opinions
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notion.com — funnel x-ray

lander · · 2026-07-08
#ffffff #f6f5f4 #62aef0 #f77463 #2a9d99
3steps deep
25/100Sparse
0proof points
no discount

Evidence coverage

the /100 — and the exact signals behind each category
25/100
Sparse evidence coverage
Offer clarity0/20
no signals detected
Action path5/20
Demo / docs entry
Trust & proof11/20
Trusted-by logo wallUsage / adoption proof
Friction reduction6/15
FAQ / objection handling
Value reinforcement3/15
Usage / adoption proof
Risk reversal & urgency0/10
no signals detected

Evidence Coverage Score: deterministic points across a fixed 6-category conversion rubric (Offer 20 · Action 20 · Trust 20 · Friction 15 · Value 15 · Risk/Urgency 10 = 100), each capped so no single area dominates. Every point traces to an on-page evidence string. It measures coverage, not quality — no opinions, no predictions.

Palette

every color by on-page usage · the roles doing their job
full palette ordered by on-page usage %
primary#ffc95e
accent#ffc95e
bg#ffffff
surface#f6f5f4
text#000000
accent

Body copy in their text role, on a surface card.

the roles, doing their job

Typography

their type system, rendered live
The quick brown fox96px
Jumps over the lazy dog72px
A subheading in their voice54px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three

Shape

the corner-radius scale, drawn
4px
5px
8px
10px
12px

Offer & pricing

rebuilt from extracted facts — nothing invented
RECONSTRUCTION

No offer or pricing detected in this funnel.

nothing extracted → nothing rebuilt

The funnel

3 steps walked
Homepage / Lander
1Homepage / Lander
The AI workspace that works for you. | Notion
4 components
“Product”“Solutions”“Resources”
Product
2Product
The AI workspace that works for you. | Notion
4 components
“Product”“Solutions”“Resources”
Enterprise
3Enterprise
Notion for Enterprise
3 components
“Chat with us”“Product”“Solutions”

Tactics detected

applicable conversion tactics — click any for its evidence string
·Proof at every step
·Countdown / urgency timer
·Anchor / strikethrough pricing
·Us-vs-them comparison
·On-page review wall
·Money-back guarantee
FAQ / objection handling
home: FAQ/accordion
p2: FAQ/accordion
·Proof above the fold
·Free trial / freemium
Trusted-by logo wall
home: trusted-by / logo cloud
p2: trusted-by / logo cloud
p3: trusted-by / logo cloud
Usage / adoption proof
home: usage/adoption count
p2: usage/adoption count
p3: usage/adoption count
·Pricing tiers
Demo / docs entry
home: demo / docs
p2: demo / docs
p3: demo / docs

Build brief — copy for your agent

the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts
notion.com · 4/13 tactics · 0 proof templates · tokens ✓
# Agent Brief — build in the style of notion.com

> Machine-extracted from a live funnel teardown (2026-07-08). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Product → Enterprise

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 63.2% | background |
| `#f6f5f4` | 23.9% | background |
| `#62aef0` | 2.7% | accent/brand |
| `#f77463` | 1.4% | accent/brand |
| `#2a9d99` | 1.4% | accent/brand |
| `#ffc95e` | 1.4% | accent/brand |
| `#b18164` | 1.3% | support |
| `#097fe8` | 0.9% | accent/brand |

Curated roles: `primary=#ffc95e` · `accent=#ffc95e` · `bg=#ffffff` · `surface=#f6f5f4` · `text=#000000`

## Type
- Display: `NotionInter`
- Body: `NotionInter`
- Size scale (px): 12, 14, 16, 18, 20, 22, 32, 42, 54, 72, 96
- Radius (px): 4, 5, 8, 10, 12

## Patterns detected (fact-based) — 4/13
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: FAQ/accordion; p2: FAQ/accordion)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted-by / logo cloud; p2: trusted-by / logo cloud; p3: trusted-by / logo cloud)_
- **Usage / adoption proof** — A count of developers / teams / companies / stars using the product. _(home: usage/adoption count; p2: usage/adoption count; p3: usage/adoption count)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: demo / docs; p2: demo / docs; p3: demo / docs)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 3 steps
- Proof points: 0 across 0 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: no · Countdown: no · Subscription: no
- Price continuity lander→checkout: not detected

## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.