Evidence coverage
the /100 — and the exact signals behind each category25/100
★★★★★
Sparse evidence coverage
Offer clarity0/20
no signals detected
Action path13/20
Proof above the foldFree trial / freemium
Trust & proof0/20
no signals detected
Friction reduction10/15
FAQ / objection handlingFree trial / freemium
Value reinforcement0/15
no signals detected
Risk reversal & urgency0/10
no signals detected
Evidence Coverage Score: deterministic points across a fixed 6-category conversion rubric (Offer 20 · Action 20 · Trust 20 · Friction 15 · Value 15 · Risk/Urgency 10 = 100), each capped so no single area dominates. Every point traces to an on-page evidence string. It measures coverage, not quality — no opinions, no predictions.
Palette
every color by on-page usage · the roles doing their jobfull palette ordered by on-page usage %
primary#27856a
accent#27856a
bg#ffffff
surface#ffffff
text#ffffff
accent
Body copy in their text role, on a surface card.
the roles, doing their job
Typography
their type system, rendered liveThe quick brown fox24px
Jumps over the lazy dog16px
A subheading in their voice14px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Shape
the corner-radius scale, drawn2px
4px
6px
8px
16px
50px
Offer & pricing
rebuilt from extracted facts — nothing inventedRECONSTRUCTION
No offer or pricing detected in this funnel.
nothing extracted → nothing rebuiltThe funnel
3 steps walked
1Homepage / Lander
Spotify - Web Player: Music for everyone
2 components
“Premium”“Support”“Download”
2Download
Spotify – Download for Desktop
2 components
“Premium”“Support”“Download”
3Podcasts Web
Spotify – Podcasts
2 components
“Premium”“Support”“Download”
Tactics detected
applicable conversion tactics — click any for its evidence string·Proof at every step
·Countdown / urgency timer
·Anchor / strikethrough pricing
·Us-vs-them comparison
·On-page review wall
·Money-back guarantee
✓FAQ / objection handling3×
home: FAQ/accordion p2: FAQ/accordion p3: FAQ/accordion
✓Proof above the fold3×
home: proof in first viewport p2: proof in first viewport p3: proof in first viewport
✓Free trial / freemium3×
home: free trial / no credit card p2: free trial / no credit card p3: free trial / no credit card
·Trusted-by logo wall
·Usage / adoption proof
·Pricing tiers
·Demo / docs entry
Build brief — copy for your agent
the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts# Agent Brief — build in the style of spotify.com > Machine-extracted from a live funnel teardown (2026-07-08). 100% facts — measured > tokens, detected patterns, harvested proof strings. No LLM interpretation. > Tokens: `tokens.json` / `tailwind.css`. **Category (label):** — **Funnel:** Homepage / Lander → Download → Podcasts Web ## Palette (area-weighted from live CSS) | Hex | Usage | Likely role | |-----|------:|-------------| | `#121212` | 50.4% | support | | `#000000` | 34.6% | support | | `#333333` | 4.2% | support | | `#27856a` | 2.8% | support | | `#1f1f1f` | 2.2% | support | | `#535353` | 1.7% | support | | `#1ed760` | 0.6% | accent/brand | | `#0d73ec` | 0.5% | accent/brand | Curated roles: `primary=#27856a` · `accent=#27856a` · `bg=#ffffff` · `surface=#ffffff` · `text=#ffffff` ## Type - Display: `SpotifyMixUI` - Body: `SpotifyMixUI` - Size scale (px): 11, 12, 14, 16, 24 - Radius (px): 2, 4, 6, 8, 16, 50 ## Patterns detected (fact-based) — 3/13 - **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: FAQ/accordion; p2: FAQ/accordion; p3: FAQ/accordion)_ - **Proof above the fold** — Social proof rendered within the first viewport on at least one step. _(home: proof in first viewport; p2: proof in first viewport; p3: proof in first viewport)_ - **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: free trial / no credit card; p2: free trial / no credit card; p3: free trial / no credit card)_ ## Proof language (harvested strings → templates) - _(none extracted)_ ## Funnel facts - Depth reached: 3 steps - Proof points: 0 across 0 steps - Free-gift line items (max on a step): 0 - Discount/anchor pricing: no · Countdown: no · Subscription: no - Price continuity lander→checkout: not detected ## To replicate Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.